
Our Legacy of Fine Craftsmanship
The Gold & Diamond Center is a family-owned full service jewelry company that has been proudly serving our clients in St. Petersburg, Florida since 1983. Now in its third generation, we are continuing the legacy that has exceeded industry standards and made GDC one of the most reputable names in the area for the last 40 years.
We believe that every piece of jewelry should be crafted with future generations in mind. Our passion lies in curating exceptional collections that captures the essence of elegance and timeless beauty alongside services that meet your personal needs and style. With a legacy spanning over decades, we are dedicated to serving as your life-time jewelers, consultants, and family.
Shop Our Favorites
Explore some of our most cherished pieces.

Our Services
- Fine jewelry, diamonds and watches
- Luxury jewelry and watch brands
- Sourcing
- Bespoke Custom Designs
- In-house jewelry/watch repairs and maintenance
- Appraisals
- Buying, trading, and loaning
- GIA certified expert advice
Why choose us...
Unparalleled Expertise and Services
As a full-service jewelry company, we go beyond mere sales. We take the time to understand your needs, style and preferences. Your experience with us is just as important as the timepieces you are investing in. Let’s make this process as seamless as possible. Reach out to speak with a specialist.
