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The Perfect Ring Starts With A Diamond

From Lab-Grown to Natural Diamonds, Explore Our Exquisite Diamond Stock

Timeless elegance and modern class combined to create flawless heirlooms.

Luxury Brands

We are widely known for our fine collection of pre-owned luxury jewelry and watch brands at competitive prices.

Bespoke Designs

Our bespoke custom designs are crafted with our client's intentions, ethically-sourced materials, and expert skill.

Full Service

We not only sell jewelry and watches, but we buy, source, trade, manufacture, repair and advise for our clients.

Find Your Dream Ring

From lab grown to natural diamonds, explore our diamond stock to find the perfect diamond for you. Take the first step in creating your one of a kind ring.

Designed with Modern Elegance

Luxury pieces that last a life time

Celebrate Life's Moments

Curated Jewelry Made for You

Whether it's a life milestone, a special season of your life, or someone you love, jewelry holds sentiment and inherent value. Celebrate with style and grace, and invest in sustainable finery that is meant to last forever.

What Our Clients Say

Purchased a very nice Rolex watch at a fair price. The whole staff was very friendly, knowledgeable and very helpful especially Hein who assisted me during the whole experience. Would not hesitate to go back there and would certainly recommend it to anyone.

Bob N.
St. Pete, FL

Throughout my lifetime, I have become familiar with many jewelry businesses . Gold & Diamond Center far exceeds all! Value of jewelry for minimum cost, customer service, ambiance! We are assured that whatever we purchase there will be treated with the greatest of respect by the Gold & Diamond team!

Kathleen K.
St. Pete, FL

Beautiful selection, great customer service, extensive knowledge, and always willing to take the time to repair my jewelry in a very timely manner! Highly recommend for all your jewelry needs from simple to exquisite.

Josie A.
St. Pete, FL

Legacy of Luxury

Exquisite Jewelry & Watches, Curated Through Generations

Created to Last

Jewelry Designed to be Memorable

Fine jewelry is beautiful, sustainable and meaningful. It is also an investment in time. Elevate your style with fine jewelry from everyday styles to bold and brilliant statement designs.

Custom Jewelry Design

The Gold & Diamond Center specializes in designing one-of-a-kind custom heirlooms. Creating a personalized and unique piece of jewelry for your collection is our passion.

Crafted with the best quality metals and gemstones, The G&DC offers beautiful jewelry and watches curated with future generations in mind.

Expert Jewelers

We pride ourselves on having one of the best teams of professionals in the industry since 1983. Book an appointment via contact form or visit our location to speak with our expert professionals.

Top-Notch Quality

Breathtaking design and quality resources are artfully combined to create jewelry that is sustainable, functional, and stylish. We source and create only the best quality pieces.


Visit our show room in the heart of St. Pete, open Monday through Saturday, to experience our exquisite collection of jewelry and watches.

Visit Our Showroom

222 37th Ave N,
St. Peterburg, FL 33704

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm

Sunday - CLOSED


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