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The Gold & Diamond Center

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Begin Forever with a diamond

Design the ring of her dreams

In Store

Explore our in-store collection and find your next favorite product today!

The World Of Luxury Watches

Explore luxury watches, where elegance meets craftsmanship.

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Engagement Rings & Wedding Bands.

From classic elegance to modern refinement, choose the style that fits your unique style. Discover our engagement ring settings and collections below.

What we offer at

The G&DC

Jewelry & Watch Full Services

We offer jewelry and watch cleaning, repairs, maintenance and appraisals. Our skilled jewelers and watchmakers have over 30 years of experience and handle your beloved keepsakes with care.

Custom Designs

Looking to design a unique piece? We work with you one-on-one through a multistep process to create the jewelry piece of your dreams in your price range.

Pre-owned Luxury Watch Sourcing

From Rolex to AP, we are widely known for our collection of pre-owned watch brands at competitive prices. With over hundreds of sources, we are are able to find the timepieces you are looking for as well as let you know what we have in stock as our inventory changes daily.

Sell, Trade, and Loan

Whether you're looking to upgrade your collection, convert your treasures into cash, or secure a loan against your valuables, we provide expert appraisals and competitive rates to meet your needs.

START THE PROCESS

Custom Design

Modernize a family heirloom or create a bespoke piece with our experts' guidance, crafting timeless treasures that withstand the test of time.

Visit Our Showroom

In the heart of Saint Petersburg, our showroom complements the brilliance of our fine jewelry and watches.

What Our Customers Say

Crafted With The Best Quality Metals & Gemstones.

The G&DC offers beautiful jewelry and watches curated with future generations in mind.

Blog posts

Holiday Gift Guide: Effortless Luxury Under and Around $500

Holiday Gift Guide: Effortless Luxury Under and Around $500

The holidays are here—a season of celebration, connection, and the timeless joy of gift-giving. Finding a gift that embodies your love and appreciation doesn’t have to be overwhelming. At The Gold ...

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Holiday Elegance Awaits: Exclusive Jewelry Sale at the Gold and Diamond Center

Holiday Elegance Awaits: Exclusive Jewelry Sale at the Gold and Dia...

This holiday season, make your celebrations shine with timeless treasures from the Gold and Diamond Center in St. Petersburg, FL. From Black Friday, November 29th, to Christmas Eve, December 24th, ...

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Celebrate the Season in Style at the Gold and Diamond Center's Holiday Event

Celebrate the Season in Style at the Gold and Diamond Center's Holi...

Step into the magic of the holidays at the Gold and Diamond Center’s Holiday Event on Friday, December 6th, from 7 to 9 PM, at our boutique located at 222 37th Ave N, St. Petersburg, FL 33704. This...

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Freshwater vs. Saltwater Pearls: A Comprehensive Guide

Freshwater vs. Saltwater Pearls: A Comprehensive Guide

When shopping for pearls, one of the most important distinctions to understand is the difference between freshwater and saltwater pearls. Both types are beloved for their elegance and timeless beau...

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Discover St. Petersburg's Best Locally Owned Businesses: A Guide to Supporting Your Community

Discover St. Petersburg's Best Locally Owned Businesses: A Guide to...

Discover St. Petersburg's Best Locally Owned Businesses: A Guide to Supporting Your Community St. Petersburg, Florida, is home to a wide variety of locally owned businesses that give the city its u...

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